VETERAN bowler Biboy Rivera received his seventh straight Team Prima Bowler of the Year award at the Prima Annual Awards Night on Saturday in Dasmariñas Village, Makati City.

Rivera, the 2006 World Championship master gold winner expressed his desire to serve as a role model to junior bowlers who compete locally and abroad.

“It was very rewarding for me to win the Prima Bowler of the Year award for the last seven years. I really wanted to be a role model to all young bowlers,” said the national player Rivera, 38, who was also a gold medalist in the 2010 Asian Games in Guangzhou.

“I’m encouraging our young bowlers to keep practicing because they are the ones next in line. They will represent our country soon in various tourneys,” added Rivera, a pioneer member of Team Prima founded by Chairman Alexander Lim.

In the women’s division, Rachelle Leon, 22, who won the Philippine Olympic Committee-Philippine Sports Commission National Games Ladies Masters gold medal in May got her first Prima Bowler of the Year award.

Prima’s cycling coach Frederick Farr bagged the Cyclist of the Year award for topping the qualifying round of the Asia Pacific Downhill Challenge this year. His son Jerich Farr won the same distinction in 2011 for winning in the Singapore Open.

Meanwhile, siblings Sonny and Aires Montilla won the men’s and women’s Prima Badminton Player of the year awards.

The other awardees were Kenneth Chua and Krizziah Tabora (Team Prima Junior Bowlers of the Year), Joshua Autida and Krizziah Tabora (Most Improved Bowlers), Samantha Lagcao (Cebu Woman Bowler of the Year), Luke Bolongan (Cebu Man Bowler of the Year) and Jerry Lee (Photographer of the Year).