‘Coordinates for Life’ goes into second year
In 2013, Coca-Cola Femsa Philippines partnered with Teach for the Philippines to introduce Coordinates for Life, its flagship education program in the Philippines.
Coordinates for Life is a series of training modules for children and young adults to develop and strengthen their decision making skills, as well as decrease their vulnerability when faced with difficult situations. The modules address issues like healthy lifestyles, bullying, and culture of lawfulness, among others.
The program also provides training support for parents, teachers and mentors through lectures and workshops so they can be better equipped to participate more actively in the child’s holistic development as they go through various stages in life.
It is designed around 16 life skills such as assertiveness, empathy, understanding consequences, peer pressure, and anger and stress management. Besides imparting decision-making skills, Coordinates for Life also aims to promote better communication and self-awareness.
“For the first year of our partnership with Teach for the Philippines, we focused our efforts on customizing the workshops and educational materials so that it applies to the Philippine context, since this was a program that was developed in Mexico and primarily implemented in Latin America,” said Juan Dominguez, Corporate Affairs director for Coca-Cola Femsa Asia Division.
“We spent a lot of time conducting intensive knowledge transfer workshops for Teach for the Philippines led by DEHYCO, a leading Human Development and Organizational Change company in Mexico,” added Dominguez.
In the same year of its launch, Coordinates for Life was rolled out to 15 public schools in Metro Manila. Then, the program was received by 2,178 elementary students and 304 parents and teachers.
“We’ve had very promising results during our pilot year,” said Clarissa Delgado, CEO for Teach for the Philippines.
Feedback from the parents and teachers show that some of the most disruptive and undisciplined students have exhibited positive improvements in their behavior and attitude in the first year after the implementation of the workshops. There has also been an improvement in the students’ performance in school and in their relationships with their family and peers. Parents also expressed appreciation for the workshops as a safe place for them to share their concerns and to receive feedback and advice from other parents.
Because of the positive reception from the students and teaching community for Coordinates for Life, Coca-Cola Femsa Philippines and Teach for the Philippines have renewed their partnership in order to expand the program’s reach to more Filipino students.
“We have seen the potential impact of Coordinates for Life and are excited to bring this to even more schools and more Filipino communities,” said Dominguez.
“It is believed that with the right skills and values, students can create a better life for themselves and those around them. As the fellows of Teach for the Philippines grow in number, so will the opportunities for more schools to benefit from the Coordinates for Life program,” said Delgado. “On our second year of implementation, we are expanding geographically with two schools in Mindanao,” added Delgado.
Coca-Cola Philippines will be investing another P10 million over the next two years for its Coordinates for Life program.