Speaking of Transformers, Ulep said the appearance of Chevrolet vehicles (like the Sonic hatchback and the iconic yellow Camaro that plays Bumblebee) in the box-office-hit movie adaptations of the popular Japanese toy line has helped greatly to boost sales of Chevrolets locally. In addition to the much-improved model line-up and marketing, Rozano said the brand’s success today is down to better management by TCCCI, while Cortez and Ulep said Chevrolet’s after-sales support is much better than it used to be.