Starmobile taps grassroots market to drive up sales

By REICELENE JOY IGNACIO

Oct 13, 2017 2:15 am

FILIPINO mobile brand Star Telecom Alliance Resources (STAR) Inc. said it will start selling its Starmobile phones in sari-sari stores and loading stations in various parts of the country.

“We will open many distribution channels in the country,” Starmobile Sales and Marketing Head Gerardo Balderrama said in a press briefing in Makati on Thursday.

Already have an active account? Log in here to continue reading.
Or
Subscribe to the Premium Subscription plan to access this subscriber-exclusive article.