For small-town boy and lawyer Fredieric B. Landicho, becoming managing partner of the Philippine member firm of Deloitte Southeast Asia was a dream beyond his wild imaginings.

Growing up in a small barangay (village) in Luntal, Taal, Batangas, Landicho didn’t nurture lofty ambitions, only basic wants—a home, an education and a quiet life in the province, much like the bucolic days of his childhood. “Simple lang ang buhay namin dun [Our lives were simple],” recalls the soft-spoken professional. “My father was a trader, who was into the buy-and-sell business, and my parents owned a sari-sari [provision] store in town.”

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