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Chocolates, bestseller at Duty Free Philippines

Chocolates remained the number one category in terms of sales in all Duty Free Philippines (DFP) outlets, with 30 percent share in the total consolidated sales from January to June 2019.

The confectionery category is led by Toblerone, Cadbury, Hershey, Mars, Nestle, and Lindt. These top six brands have a combined share of almost 65 percent of the total sales under the said category.

Currently, there are about 100 chocolate brands from premium to traditional chocolates sold at DFP. First-class chocolates include Godiva, Valrhona, Neuhaus, Munz, Goldkenn, Swiss Dream, Belgian Ritter Sports, Anthon Berg, Ferrero and Guylian.

Driving growth is the “pasalubong” packs (chocolates sold in bags) that have been the consistent bestseller among the Overseas Filipino Workers (OFW) and balikbayans.

“We’re finding “pasalubong” packs working exceptionally well, people want the larger packs for its value and exciting freebies,” said DFP Chief Operating Officer (C00) Vicente Pelagio A. Angala.

For every purchase of three “pasalubong” packs, a customer may choose from a wide selection of freebies such as luggage, electric fan, rice cooker, toaster, a toy car, air bed, and among others. Customers are also entitled to a raffle ticket for a chance to win mac notebooks, iPad, Bose wireless headsets and iPhone XS Max.

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Today’s Front Page December 09, 2019

Today’s Front Page December 09, 2019