Since 1998, “Fiesta in America,” touted to be a major cultural and marketing exposition of Philippine products in the US, has been linking Filipino-American entrepreneurs with customers from the east coast. Its founder and Chief Executive Officer Fernando Mendez was recently in Manila to show Philippine-based businessmen how they can get a foothold on that side of the world. There is evidence to show that it can be done: in last year’s event, small exporters from Vigan to General Santos City flew in to exhibit and sell their products.
Fiesta in America event, a major cultural and marketing exposition of Philippine products in the United States.