Savvy shoppers are increasingly looking for information before committing to a purchase. Whether it is nutritional data on a food product or care instructions for a garment, today’s customers use their buying power to find out what they’re getting before they head to the checkout.
And where do they find this information? On the label, of course. We tend to take the humble label for granted, but today it is playing a crucial role in the engagement between business and consumer.
Labels describe the product, list its ingredients or its size, explain its use, warn against misuse and give important information such as the date of manufacture and batch number. The price label lets the customer know how much the product retails for. And the label grades the product — it gives the buyer information on its quality, where appropriate.
Commercial printers who can reliably and cost-effectively meet this demand from end-users are strongly positioned to expand their service offering and build deeper relationships with their customers, resulting in more predictable cash flow and improved profitability.
Epson’s latest range of SurePress digital label printers are a cost-effective and reliable solution, designed to deliver exceptional print quality and accurate color reproduction, along with versatility that can be tailored to meet various needs and budgets. Users cite print quality, turnaround speed, repeatability and small text legibility as key benefits of the SurePress L-4033AW model. This flagship of the SurePress range is an easy-to-operate seven-color inkjet digital label press with white ink that makes high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates.
For more information, visit https://www.epson.com.ph/Label-Printers-and-Presses/c/w130.