FOCUSING on developing non-traditional coconut products, such as coconut water, milk and cream, among others, could help boost the billion-dollar industry in Philippines, a think tank said.

According to the University of Asia and the Pacific (UA&P), the market for coconut products had undergone a transformation in the past 15 years, mainly influenced by supply and demand factors. From the dominance of coconut oil as the main product for export, the market profile has shifted into a multi-product industry, with non-traditional coconut products gaining popularity, especially with the growing concern for health and wellness.

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