Ann Kristine Penaredondo has been working from home since 2014 as a virtual professional who specializes in Facebook Marketing Strategy.

Since then, the multi-hyphenate has done successful digital campaigns, specifically Facebook campaigns, for top brands all over the world including shopping malls, lingerie, and dairy, and as well as authors and experts in business, food, health, and education. She has also published her own book, Small is Big, and is a speaker and facilitator for Manila Workshop’s Facebook Ads Basics while producing her own podcast, Pin to Top. It’s easy to look at Ann’s success today and dismiss it as an overnight success but Ann begs to differ, it took a lot of blood, sweat, and tears to get to where she is and she credits her mentor, Jomar Hilario, for pushing her at the early stages of her new career, “I am forever grateful to Jomar for helping me to persevere. He helped me in two ways: first, he lent a hand to change my mindset and second, he taught me the possibilities of online work, both the bad (how to avoid) and the good (how to become better in what I do). Those two ways made me persevere.”

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