Globe has proven that it can marry limitless creativity with brand-building objectives by winning six trophies at the recently held PANAta Awards which include the Gold for PANAta Brand Bravery Award for #SeeYouTomorrow mental health awareness campaign.
Presented yearly by the Philippine Association of National Advertisers (PANA), PANAta is the premier recognition program for standout brand building campaigns in the country.
“All Globe corporate campaigns are now geared towards advocacies that directly contribute to the company’s sustainability development goals (SDGs) commitment. Anchored from our company’s purpose of treating people right to create a Globe of good, the #SeeYouTomorrow campaign for instance addresses SDG #3 which is to ensure healthy lives and promote wellbeing for all at all ages,” says Yoly Crisanto, Globe chief sustainability officer and SVP for Corporate Communications.
Globe also bagged honors for its CSR efforts by winning two awards under the Excellence in Brand CSR category: a Silver for #SeeYouTomorrow, a Bronze for the #TimePlease Volunteer Program, and another Silver for its National Teachers’ Month Campaign. It also won two trophies for Excellence in Customer Empowerment: a Silver for #SeeYouTomorrow and a Bronze for #TimePlease.
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