25.1 C
Saturday, January 18, 2020
Home Public Square Globe advocacy campaigns win big in 2019 PANAta Awards

Globe advocacy campaigns win big in 2019 PANAta Awards


Globe has proven that it can marry limitless creativity with brand-building objectives by winning six trophies at the recently held PANAta Awards which include the Gold for PANAta Brand Bravery Award for #SeeYouTomorrow mental health awareness campaign.

Presented yearly by the Philippine Association of National Advertisers (PANA), PANAta is the premier recognition program for standout brand building campaigns in the country.

“All Globe corporate campaigns are now geared towards advocacies that directly contribute to the company’s sustainability development goals (SDGs) commitment. Anchored from our company’s purpose of treating people right to create a Globe of good, the #SeeYouTomorrow campaign for instance addresses SDG #3 which is to ensure healthy lives and promote wellbeing for all at all ages,” says Yoly Crisanto, Globe chief sustainability officer and SVP for Corporate Communications.

Globe also bagged honors for its CSR efforts by winning two awards under the Excellence in Brand CSR category: a Silver for #SeeYouTomorrow, a Bronze for the #TimePlease Volunteer Program, and another Silver for its National Teachers’ Month Campaign. It also won two trophies for Excellence in Customer Empowerment: a Silver for #SeeYouTomorrow and a Bronze for #TimePlease.

For more information, follow Globe Bridging Communities on Facebook.

Ginebra wins PBA Governors’ Cup title

BARANGAY Ginebra captured the PBA Governors’ Cup title, beating the Meralco Bolts, 105-93, in Game 5 of their best-of-seven championship series at the Mall...

Duterte: Gamboa now ‘regular’ PNP chief

PRESIDENT Rodrigo Duterte has picked Lt. Gen. Archie Francisco Gamboa as the new head of the Philippine National Police (PNP). In his speech at the...

Locked down areas in Batangas because of Taal eruption rise to 14 

LOCKED down areas in Batangas have increased to 14 from four as Alert Level 4 remains over Taal volcano, local and disaster officials said...

2 foreign employees nabbed for qualified theft

TWO foreigners were arrested on Thursday night for allegedly stealing money from the company they were working for. Police identified the suspects as Wu Wen,...

Duterte blames water firms for Manila Bay ‘contamination’

PRESIDENT Rodrigo Duterte has stepped up his attacks against Maynilad Water Services, Inc. and Manila Water Co. Inc., this time blaming them for heavy...

Today’s Front Page January 18, 2020

Today’s Front Page January 18, 2020