How can retailers adopt technology in their physical stores in order to engage better with their customers?
Digital transformation has changed the way people do business. For retailers in particular, technology has become an indispensable tool in engaging customers.
At the 26th National Retail Conference and Stores Asia Expo (NRCE)” the biggest gathering of retailers and retail suppliers in the country” tech experts discussed how retailers can adopt technology in their physical stores in order to engage better with their customers.
During the event that takes place from August 15 to 16 at the SMX Convention Center in Pasay City, Jesus Vega, retail technology evangelist and former managing director of the biggest fashion retail brand in the world” Zara-Inditex, provided tips on how retailers can surf the digital transformation tsunami.
Now working with the most prestigious companies and institutions in 20 countries, Vega offered his expertise in areas such as business strategy and culture, retail, innovation and creativity, and leadership among others. As a technology evangelist, he has designed models to help professionals and businesses achieve their dreams.
During his turn, Amazon Web Services (AWS) Head of Digital Innovation Jaspal Johl shared the importance of reimagining innovation on behalf of the customer.
Johl examined how Amazon views and leverages technology as a utility to increase the pace of innovation across the organization, getting to market faster and building an operating model that enables continuous innovation so retailers can stay ahead of their customers needs.
For the second day of the event, top global retail and technology influencer and Aptos Vice President of Retail Innovation Nikki Baird provides real life excellent examples of retailers digital strategies in store.
Consumers may be moving at the pace of digital, but it is the store that remains at the front line of winning the hearts, minds“ and wallets“ of consumers. How have stores adapted to digital expectations and demands?, talked about her presentation.
Aptos is the largest provider of enterprise software focused exclusively on retail. Prior to her work at Aptos and until today, Baird has been a regular contributor to Forbes.com and is often cited as a retail subject matter expert in various publications and media.
Aptos is one of the Platinum Sponsors of the 26th NRCE, along with PLDT Enterprise, Wilcon Depot, Globe Business, Bench, SM Retail Inc., and Megaworld Corp.
Aside from progressive talks on technology and customer experience at the conference, its twin activity”the Stores Asia Expo features the newest technology and solutions that retailers can apply in their businesses to stay ahead of their game in the dynamic industry.
NRCE is an annual event organized by the Philippine Retailers Association (PRA), the recognized trade association of retailers and retail suppliers in the country.
The event is also supported by the following Gold, Silver and Bronze sponsors and partners: Robinsons Malls, Unilab, Penshoppe, Araneta Center, Bayer (Gold); Ayala Malls, CMG Retail, Inc, Puregold (Bronze); Entrego (Official Logistics Partner); Turkish Airlines (Official Airlines); Springtime Design Limited (Official Brand Consultants); Vasavah Consultancy (Official IT Consultant); Zebra Technologies Asia Pacific, Checkpoint System Limited, Eastern Communications, Vista Mall, Shangri-La Mall, ETP Group, AllHome, Goldilocks, Sportshouse, Mercury Drug, Primer Group of Companies, HBC, Blooming Ventures, Power Plant Mall, Vida Nutriscience, Delta Airlines (Sponsors); Rich Graphix Brand, Heritage Multi-Office Products, Zilingo Philippines, Chatbot Ph, United Neon (Expo Sponsors); WGSN Limited, Blogapalooza Inc. (Session Sponsors); and The Manila Times.
Interested retailers can still visit the Stores Asia Expo today and discover more retail solutions.
For more details, visit www.nrce-ph.com and follow its Facebook page at https://www.facebook.com/nrceph/.