When Spring-Summer comes around, maxi-dresses, t-shirts, tank tops, shorts and swimwear quickly come to mind in terms of fashion. But according to Hong Kong Trade Development Council’s Spring/Summer Fashion Week edition, these staples will only account for a small part of 2020’s most pleasant and hottest months. The rest will comprise of more unusual pieces that are sure to bring out the fun of the season.
An extensive preview of what’s to come in fashion for Spring/Summer 2020 was presented at the four-day event in Hong Kong in July via creative twists to sheer tops, skirts that look like mermaid tails, traditional woven bags in modern shapes, and even season-specific cell phone cases to complete every outfit.
These unique takes were presented in the series of runway collaborations at the Hong Kong Convention and Exhibition Centre, such as the MaConsef Fashion Show by The Macau Productivity and Technology Transfer Centre. They unveiled a collection of quirky looks in the brightest fabrics dotted with fun transparent accessories.
The Indonesia Fashion Parade on the other hand innovatively matched the traditional hijab with high fashion coats or modern streetwear jackets, again with bursts of bright colors.
Cultures of fashion
Besides heralding upcoming fashion trends, Hong Kong Fashion Week also served as a coming together of different cultures thereby initiating an exchange in the different ways designers and manufacturers can pursue fashion.
Case in point is the huge and eye-catching display mounted by various brands from Thailand. Participants included mainstream and specialized brands such as the 30-year-old eponymous resort wear label of artist Anuroj Tantiyapong. His designs freely make use of abstract art, splashes of color, hand painting and touches of European art as inspired by the works of Gustav Klimt.
Anuroj’s rise to fame happened after at a local fair, where Harper’s Bazaar Thailand spotted his line for a feature. Since then, the brand has attracted a loyal following, many of whom are Thai celebrities and fashion enthusiasts.
Shifting his passion for painting on canvas to clothing, Anuroj is known for its large selection of dresses, scarves, blouses, loose pants, bags, and cover-ups, with never ending expressions of his art.
One-of-a-kind, every time
Another clothing brand known for hand painting and traditional dyeing techniques is Homrak. The label is known for coming up with a variety of contemporary pieces and all in indigo.
Asked why the choice of color, the team behind the label said they were drawn to the distinct shade of blue during a trip to a small village within Thailand. The calming effect of the shade appealed to their design sensibilities and inspired them to find local indigo plants for use in patterns and tie dye effects.
After countless experiments with green cuttings that give off an indigo tint when oxidized, Homrak established their signature shade via tie-dyed, dyed, and hand-painted clothing prints. What’s more, every print is distinct since it is highly unlikely for the color to run in the same exact direction on collections that range from kimonos to crop tops.
Wanida Khunpromketsara, the Homrak’s sales and marketing manager told The Manila Times’ Look Book, “We wanted to create something different for the customer and [let them experience] natural [products] when [they] wear it.”
Finally, resort-wear brand Atipa is best known for the lively looks of their hats, scarves, clothing, and tote bags. The company began when co-founder Pam Laoroekutai, who is not a fan of the sun thought of fashionable ways to shield herself from the rays.
“[It was] my mom who start to do the hat collection and I used [those]. I studied in England [and wore them], and then a lot of Londoners asked, ‘Where did you get the hats from?’” Laoroekutai shared. “I thought that [because] it’s my mom’s products, I should promote them, and from there, the hats became the signature [product] of Atipa.”
Innovative and stylish, the trademark hats are reversible to fit any mood and are functional too since they’re easy to fold for travel. One side will show a lively pattern, and the other a solid bright color all to provide fashionable UV protection.
“I like something plain but also I like something colorful. People can have different tastes. If you don’t like the pattern, you can change it to another side and just play with it,” Laoroekutai enthused.