Home Public Square Leads International expands portfolio products and trading hubs

Leads International expands portfolio products and trading hubs

Leads Agri is primarily engaged in the importation and distribution of non-crop, public health, pest control, agricultural inputs, and crop protection products, such as pesticides, foliar fertilizers, hybrid seeds, agrochemical formulations, and plant management service contracts

Leads President Jofer Malveda (left) talks during the company’s sales rally in Quezon City as EVP Dr. Angie Malveda and VP for External Affairs James Joven listen.

Now on its 21st year, Leads has expanded its business to include innovative health, wellness and beauty products, creating more opportunities to make all its distributors, employees and business partners truly “Proud to be Filipino.”

Barely two years old, Leads International Corporation, the sales and marketing arm of Leads Agricultural Products Corporation, expanded its product portfolio and eyes to open five new trading hubs located at Baliuag, Olongapo, Paranaque, Lapu-lapu, Dasmarinas, and Tagbilaran.

Hiraya Brown Rice, its flagship brand of premium quality rice grains, now comes with a variety called Hiraya Germinated Rice. Besides the variant, it is also offered in two flavors: Hiraya Dagtum (Black Garlic) and Hiraya Kunig (Turmeric).


Aside from functional food, LIC introduced Green Home, an effective, safe and odorless insect killer, perfect for the rainy, dengue season. These are marketed along with the Vera Soap and Lotion lines and food supplements.

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Today’s Front Page December 10, 2019

Today’s Front Page December 10, 2019