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Home Weekly The Lookbook A makeup brand that’s ‘Absolutely’ meant for everyone

A makeup brand that’s ‘Absolutely’ meant for everyone


Makeup is a must-have for women to look good and feel good. The only time cosmetics could make a woman feel bad is when the good kind is too expensive to afford.

This in mind,six-year old makeup brand Absolute New York built their company on the philosophy that “Beauty is essential and must be accessible to everyone, everywhere.”

And everywhere now includes the Philippines as the popular US-based makeup range brings their extensive array of professional products featuring classic must-haves as well on-trend colors at reasonable prices.

The cosmetics’ breakthroughs are merged with New York’s trademark edge.

“We decided to bring Absolute New York to the Philippines with the hope that people would recognize us despite the number of competitors, because what they will find in our products is quality and affordability. Put simply, it is a high-end product without the high-end price,” RJ Pastor, country managing partner of Absolute New York, told The Manila Times Look Book.

He also assures the market of the product’s innovative and global appeal given how its team of scientists constantly studies the latest trends from international beauty meccas like South Korea and Japan where superior product development techniques are sourced. These breakthroughs are then merged with New York’s trademark edge and market finesse.

And as Absolute New York makes true its goal to make their product accessible to everyone, Pastor proudly shares that their range has indeed appealed to a wide range of make-up fanatics and successfully carried by top retailers worldwide.

HD concealers to cover up dark circles and pesky blemishes.

“This is for everybody. Everybody can find something they can use from the product line. It’s an all-around brand for the Filipinos as well because we have a complete line — we’ve got something for the eyebrows, the lips, primer, blush and foundation. Everything you need for a makeover with products that are set apart from the rest,” added the executive.

Color cosmetics and beauty essentials
Flirty and fun with an exciting twist, the extensive array of professional quality beauty essentials is designed for all types of head-to-toe beauty regimens. The unique shades not only enhance one’s features but easily creates a buzz and makes trendy statements.

With the range, creative styling is merged with innovation to bring about one-of-a-kind color palettes. This is because shade selection is carefully curated by color experts focusing on the sustained interest of trend-conscious customers.

Matte lipsticks for a rich color and sophisticated lips.

The line prominently features a lightweight water-based formula HD Flawless Foundation; waterproof gel lip liners; waterproof eyeliners; buttery mattes, silky satins, bold metallics and stunning shimmers of Icon Pro Sahara Sunset Palette; foundation primer; matte lipsticks and concealers, among others.

100-percent cruelty-free
Moreover, Absolute New York is 100-percent cruelty-free. Products and ingredients are not tested on animals. The brand does not condone such manufacturing practices and in fact do not retail in countries that require animal testing.

The brand’s range has appealed to top makeup fanatics and top retailers worldwide.

“This is cruelty-free, not tested on animals which is a big deal in the beauty industry today. This is something we take pride in because for the average woman — and also some men today — makeup is part of their everyday lives. So it is important to be able to know and be proactive that what they use is cruelty-free makeup,” the executive noted.

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