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Home Lifestyle Flavors The sweetest part of the Mid-Autumn Festival

The sweetest part of the Mid-Autumn Festival


Hong Kong’s must-have mooncakes are now in Manila
This time of year, the Chinese community celebrates the Mid-Autumn Festival, which is also popularly known as the Mooncake Festival. Traditionally, the season celebrates a grand harvest and is believed to be a time when the moon is at its brightest. As such, the sweet Chinese treat that is the mooncake is given as a gift in mid-autumn in order to give thanks for prosperity and family togetherness.

For its taste and symbolism, mooncakes are just as popular in the Philippines, which is why it is truly a treat for its fans that Hong Kong’s famed MX Mooncakes opened pop-up shops in the country over the last week.

This is the first time that the award-winning mooncakes are readily available in Manila. And just like how it is customary in Hong Kong for the mooncakes to be sold only for a limited time during the festival period, so too will these pop up shops run in the metro.

For this year, the pop-up shops are open in SM Mall of Asia and UniMart Capital Commons until September 22. Two flavors are also available through shopping website Lazada.

Hong Kong MX’s Mooncake line offers the classic Lotus Seed Paste Mooncake with 2 Yolks and its variants, as well as assorted flavors like the mixed nuts series, egg roll series, and the best-selling lava and creamy custard mooncake series, which is the first of its kind and a favorite for good reason.

Bright Moon Assorted Mooncake

Lotus Seed Paste Mooncake with 2 Egg Yolks

With the vast community of mooncake lovers celebrating the Mid-Autumn festival, Hong Kong MX steps into the Philippines through pop-up shops.

Classic Mixed Nuts Mooncake

The Lava Custard Mooncake

With a variety of mooncakes at the pop-up, the brand aims to introduce the Mid-Autumn Festival, which this year falls on September 13.

“It’s like the same thing with Chinese New Year [before] na di naman talaga cine-celebrate ng Philippines. Eventually with Chinatown and Ongpin, it was introduced that we can also celebrate Chinese New Year with the Dragon Dance and all,” Jacquelyn Tan — marketing manager of Corcrate International, the company that brought Hong Kong MX to the Philippines — shared with The Manila Times.

“It’s a similar thing that we would like to do. We would try to introduce or incorporate slowly to tell others what it’s all about and how to celebrate it and mooncakes are the best way. [Since this is like an introduction,] we only brought the traditional [flavors],” explained Tan.

Hong Kong MX takes pride in offering traditional mooncakes made from ancient recipes.

“A good mooncake should have at least two egg yolks. Next, the paste should be very smooth so it goes together well. Our classic and best-selling flavor is the Lotus Seed Paste Mooncake with two egg yolks is an example of excellent mooncakes” explained Tan.

The traditional process of making a mooncake can also be contrasted by Hong Kong MX’s use of non-traditional ingredients such as mixed nuts, reduced sugar, and the crowd favorite, lava and creamy custard.

The two bestsellers give a rich flavor of sweet egg yolks and custard, and the pastry is smoother as compared to local variants that have a flakier crust. For the creamy custard flavor, the best way to enjoy it is to heat the mooncake for eight to 10 seconds in the microwave before eating. The lava flavor only requires three to five seconds for the filling to ooze out and should be eaten immediately.

Freshly baked and shipped, Hong Kong MX’s shelf life would only be for two weeks max, or only until September 24th.

“With this, the mooncakes end up with consistent textures and flavors,” Tan ended.

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Today’s Front Page January 29, 2020

Today’s Front Page January 28, 2020