Wednesday, November 25, 2020

Mitsubishi makes great strides in sales satisfaction rankings in PH


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Mitsubishi Motors Philippines Corporation (MMPC) has improved its ranking in the J.D. Power 2019 Philippines Sales Satisfaction Index (SSI) Study, coming in second among 11 car brands. The J.D. Power 2019 Philippines SSI study is based on responses from 1830 vehicle owners who purchased their cars from July 2018 to April 2019.

MMPC’s new ranking improvement shows that various strategies adopted by the Customer Satisfaction (CS) Improvement Department has resulted in better communication from the sales team to customers and dealers. Monthly meetings with dealers are also being held to discuss sales issues, updates and challenges. Likewise, customer feedback are transformed into insights, which guides the team in creating a better sales experience for customers.

Senior Vice President for CS Improvement Department Masayoshi Miyatake shared, “MMPC is committed to lead the CS improvement strategies through continuous creation and implementation of effective and engaging programs, interdepartmental collaboration within the workplace, and closely work with the dealerships to ensure that customers are happy and satisfied with their vehicle purchase experience.”

This achievement by MMPC aims to further help propagate the customer-centric mindset within the company as well as its entire dealer network and ensure that all are on the same page in terms of customer satisfaction, directions and initiatives. The company is giving its full effort to improve and provide world-class products and services with the goal of delivering all these with the highest customer satisfaction.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.



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