The Film Development Council of the Philippines (FDCP) on Thursday called on the public to support local films to be shown during “Sine Sandaan,” the official celebration of the 100 years of Philippine Cinema.
FDCP chief Liza Diño said Sine Sandaan kicked off at the New Frontier Theater in Araneta Center, Cubao on Thursday, September 12, the day the first Filipino film was born.
It was on Sept. 12, 1919 when “Dalagang Bukid,” directed by Jose Nepomuceno, premiered. It tells the story of a young lass forced to wed a rich old man despite loving another man. It became a box office hit, earning P90,000 — or more than triple its production cost of P25,000.
Diño said about 300 individuals who had made significant contributions to the development of Philippine cinema would be feted during Sine Sandaan.
These “luminaries, visionaries, living legends, icons and unsung heroes” include veteran actors, box office stars, directors, movie press and even cameramen.
“The reason why Philippine cinema has reached 100 years is because of the support of our audience,” Diño said.
In November last year, Duterte declared Sept. 12, 2019 to Sept. 11, 2020 as the Centennial Year of Philippine Cinema.