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Major streaming platforms commit to produce responsible content


Video on-demand and live streaming app iWant is the first Filipino streaming service to sign the Asean Subscription Video-on-Demand Industry Content Code, joining other platforms in the region such as Netflix, HOOQ, iflix, Malaysia’s tonton, Astro and dimsum, and Thailand’s DOONEE.

By signing the Content Code, iWant, the first streaming platform made by Filipinos for Filipinos, reinforces its commitment to keeping its content authentic, free from hate speech, hate crimes, pornography and other forms of inappropriate content.

“We are honored and thrilled to unite with other distinguished streaming platforms in the region in this pledge to create and produce socially responsible content, which has always been the top priority of iWant as the Philippines’ first local streaming platform,” said iWant head Elaine Uy-Casipit.


(From left) HOOQ Head of Marketing Sheila Paul, AVIA Policy and Research Director Clare Bloomfield, iWant head Elaine Uy-Casipit, Netflix Asia Pacific Public Policy Manager Alex Long and iflix Philippines Country Manager Sherwin Dela Cruz

“Aside from providing high quality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family,” she continued.

The Content Code, developed in 2017 and officially released in June 2018, is a self-regulatory framework that aims to ensure the commitment of online streaming services in the Asean region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism and hate crimes.

It also aims to protect minors from accessing age-inappropriate and sensitive content, empowers users and their families to choose video content that suits their needs, interests, passions and values as well as serves to distinguish legitimate services from pirate sites.

Louis Boswell, CEO of the Asia Video Industry Association (AVIA), the trade association for the video industry and ecosystem in Asia Pacific, also said, “We are delighted to welcome another Online Curated Content (OCC) provider signing up to the code. Self-regulation of this industry was first discussed in September 2017 at the Asean Telecom Regulators Council dialogue, as a way to create pan-Asean solutions. Putting in place a code which distinguishes legitimate, responsible content providers from pirated and user-generated-content platforms gives regulators confidence and consumers control. We are glad to see the momentum of adoption across the region and look forward to seeing more companies join us in this commitment.”

The signing of the Content Code between iWant and AVIA was witnessed by partners from Netflix, Alex Long, public policy manager, Asia Pacific; iflix, Sherwin Dela Cruz, country manager; HOOQ, Sheila Paul, country manager and Jeff Remigio, director of content and programming; and AVIA policy and research director Clare Bloomfield.


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