The awarding ceremony organized by the International Association of Business Communicators (IABC) Philippines brought together recognized communications professionals in a night that celebrated the industry’s best and most deserving campaigns. SM Cinema’s Reel to Real Campaign was awarded in the Communications Management category, winning Quill Awards of Excellence for both the Customer Relations and Special and Experiential Events categories.
SM Cinema was also recently nominated by the prestigious PR Awards Asia in Hong Kong, which celebrates the most outstanding campaigns in Asia-Pacific’s public relations industry. The Reel-to-Real campaign was a finalist in the PR Events category.