27.2 C
Monday, January 20, 2020
Home Public Square SM Cinema’s Reel-to-Real Campaign recognized

SM Cinema’s Reel-to-Real Campaign recognized


The awarding ceremony organized by the International Association of Business Communicators (IABC) Philippines brought together recognized communications professionals in a night that celebrated the industry’s best and most deserving campaigns. SM Cinema’s Reel to Real Campaign was awarded in the Communications Management category, winning Quill Awards of Excellence for both the Customer Relations and Special and Experiential Events categories.

SM Cinema was also recently nominated by the prestigious PR Awards Asia in Hong Kong, which celebrates the most outstanding campaigns in Asia-Pacific’s public relations industry. The Reel-to-Real campaign was a finalist in the PR Events category.

The Reel-to-Real campaign is a series of activations timed with film releases throughout the year wherein SM Cinema brought to life movies and created spaces where moviegoers could immerse themselves into the world of their favorite films. The initiative not only increased brand mileage but also positively impacted sales and cinema attendance from the previous year.

For more information, visit, www.smcinema.com.

Brad Pitt and Jennifer Aniston win at SAG Awards

One reunion trumped all others at the 26th Screen Actors Guild on Sunday, where both Brad Pitt and Jennifer Aniston took home awards and...

World powers in Berlin to seek elusive Libya peace

BERLIN: World leaders gather in Berlin on Sunday to make a fresh push for peace in Libya, in a desperate bid to stop the...

Downtrend in Taal Volcano activity observed but major eruption still possible–Phivolcs

THE Philippine Institute of Volcanology and Seismology (Phivolcs) has observed a downtrend in Taal Volcano’s activity on Sunday but maintained Alert Level 4 over Taal...

China reports 17 new cases of mystery virus

BEIJING: China reported 17 new cases of the mysterious SARS-like virus on Sunday, including three in a severe condition, heightening fears ahead of China's...

Britain’s Prince Harry and Meghan to give up royal titles

LONDON: Britain's Prince Harry and his wife Meghan will give up their royal titles and public funding as part of a settlement with the...