Fresh from the Manila launch of the most stylish modern iteration of one of its most iconic diesel workhorses on August 29, Isuzu Philippines Corp. (IPC) then headed to Cebu City - the “Queen City of the South” - to showcase to Visayans the new D-MAX LS-A pick-up on September 14 at the SM Cebu Seaside Mall.

The event also kicked off IPC’s “Tough Enough” lifestyle campaign for the D-MAX LS-A with the D-MAX 4X4 public test drive at the open parking grounds of the mall, which demonstrated the durability, fuel efficiency, and overall value for money of the D-MAX LS-A 4x4 variant, highlighting the pick-up’s complete package of features that cater to the modern Filipino lifestyle - the lifestyle that maximizes the best qualities of the urban professional and the weekend adventurer.

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