HONDA Cars Philippines Inc. is on track to meet its sales target for 2019 as it introduced the 2020 Honda Accord on Tuesday.
During the automobile’s launch in Makati City, Honda Cars Philippines President Noriyuki Takakura said his company was “targeting to sell 24,000 units” this year.
“So far, it’s okay. We are on track [to hit that number],” he added.
Data from the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association showed that Honda is currently the sixth top performing brand in the local auto market.
It sold 13,086 units from January to August, accounting for about 5.56 percent of total sales in the period.
According to Takakura, its main sales drivers are the Honda City, BR-V and Brio models.
The automaker aims to sell this year 100 units of the new Accord.
“It’s a small portion of [Honda’s total sales], Takakura said, adding that the firm was projecting to sell more or less the same number of Accord units next year “because we are not sure about the market condition.”
The new Honda Accord will be available in all 38 Honda dealerships starting Wednesday for P2.28 million. It has three colors: Platinum White Pearl, Crystal Black and Modern Steel Metallic.
Honda Cars Philippines Sales Division Head and spokesman Louie Soriano called the new Honda Accord the company’s “flagship model,” adding that “this is the model that would embody technology, like safety and advanced technology.”
“With the all new Honda Accord, I am absolutely confident that we now have a more appealing offering in the Philippine luxury midsize sedan market,” he added.