Tanduay Distillers, Inc. recently entered into a partnership with Octopus Distribution Networks, the leading distributor for both alcoholic and non-alcoholic beverages in Singapore, to further its international expansion plan.
To celebrate the deal, it held a rooftop launch at the Octopus Building in Ubi Road 3 in the Lion City. With the theme “Tanduay Sunset Party”, the event was attended by Tanduay President Lucio K. Tan, Jr., the executives and staff of the Octopus Group, F&B directors, restaurant owners, bar managers, and members of the media. Tanduay’s resident mixologist, Dondz Bolante, served high-end cocktails such as the Guava-Basil Mint, Tanduay Negroni, Manila Mule, and Basil Mojito.
After the party, the Octopus Group held a trade launch at El Mesa in Clarke Quay. Attendees enjoyed free-flowing mojitos, Dondz special macadamia sour as well as lechon while being entertained by El Mesa’s in-house bands.
“Partnering with the Octopus Group is part of our effort to bring Tanduay to the global market. We are glad to finally make our products available to our kababayans in Singapore and at the same time introduce them to the Singaporeans,” said Tanduay President and COO Lucio K. Tan, Jr.
Tanduay increased its market share abroad by expanding its distribution networks. It is currently available in the USA, Germany, China, UAE, Guam and Australia.