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Alveo Land launches biggest project in Laguna

ALVEO Land Corp. aims to take advantage of the ongoing road infrastructure and the booming economy in southern Luzon as it has started building a massive 120-hectare (ha) project in Laguna.

The development, called Broadfield, is the company’s biggest project in the region as it comprised 80 ha for commercial and mixed-use, and 40 ha for residential subdivisions.

Rufino Hermann Gutierrez, Alveo Land chief operating officer, said in a press briefing
Broadfield offers a “progressive location,” where ongoing toll roads will lead into the new district, including the Cavite-Laguna Expressway (Calax) and the Cavite-Tagaytay-Batangas Expressway (CTBEx).

Broadfield is 4 kilometers (km) and 21 km away from Nuvali and Alabang, respectively. Metro Manila’s main business districts Makati and Bonifacio Global City are about an hour’s drive away.

Launched in the market last October 11, Broadfield’s commercial space had already gained traction from investors as it already sold P2.8 billion from the 36.6-ha first phase of the project. A total of P17.7 billion in sales are being eyed for the initial phase, with the average price per square meter at P105,000.


“Our target markets are local investors and local entrepreneurs. They plan to either build their own building and have a commercial space under, or for the investors, sometimes they lease the land to other companies,” Gutierrez noted.

Phase two, he said, would be introduced once Alveo reaches 70 to 80 percent of the targeted sales of the first phase.

With two residential subdivisions in the area — the 22-ha Venido and the 19-ha Aveia — Alveo Land is also set to allot 8 ha for parks and open spaces, for a balanced and community-focused master plan.

It will also have basic intelligent city features such as fiber-to-the-home systems, traffic light controls, CCTV and transport systems.

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