After the successful opening of its San Pablo station in Laguna recently, local independent fuel company Cleanfuel is cutting the ribbon in another station again, this time along Pico Road in La Trinidad, Benguet.
The new station is the second full service fuel station of Cleanfuel in La Trinidad, which is considered to be a major business hub in the Cordillera region. The station has a total area of 1,380 square meters with three rentable commercial spaces and clean and spacious air-conditioned restrooms. Services offered include refueling, air and water services, credit card payments and a customer rewards program, which allows customers to collect points and redeem prizes 24/7.
The province of Benguet, known as the Strawberry Capital of the Philippines, is also recognized as a land of fascinating caves and mystical lakes, and a place where vegetables flourish and cacti-flowers bloom. In terms of economy, La Trinidad continues to expand its commerce and industry with agriculture, tourism and mining serving as major contributors to the economy.
Cleanfuel President Bong Suntay expressed his confidence on the robust economic growth of La Trinidad and the continuous development of the City.
“The steady growth of La Trinidad [in] the past years is a positive indicator of the stability of the region’s economy. We are optimistic that with the robust agriculture and construction sectors in the area, two of the largest recipients of the “Build Build Build” program of the current administration, the City of La Trinidad will further become an economic hub, transitioning the bustling vegetable producing-city into one of trading and production.”
“We are excited to see the continual expansion of businesses in the city [especially in Pico], and as a result, we view this as an opportunity to provide motorists convenient access to our high quality and affordable fuels,” added Suntay.
Cleanfuel Pico station is strategically located at the heart of Pico Road in La Trinidad, where it covers the southern lowlands of Cordillera region. The latest station will provide access to over 30,000 registered vehicles and 16 Barangays with a population of over 130,000 in La Trinidad in Benguet. Pico is considered to be one of the most populated areas with over 25,000 living in the city.
“There’s no better feeling than to see another Cleanfuel station successfully being built in the area that offers plenty of opportunities to grow the business. It’s really a blessing for us to witness how our brand grows further in the Northern region. Currently, we have two in Baguio City in Bokawkan and Magsaysay Avenue and now two in La Trinidad Benguet,” shared Suntay.
“We’re grateful for what is happening to Cleanfuel right now. We’re not only a brand that provides ‘Quality Fuel for Less’ but we’ve become part of every motorist’s lives in bringing them closer to their destination and their home,” explained Suntay.
On the day of the opening, motorists gassing up will automatically get a free VIP Rewards card from which they can earn points and redeem exciting prizes. Aside from the VIP Rewards card, motorists also gets free Cleanfuel merchandise items such as dri-fit shirts, towels, sun visors, energy drink and many more.
The new station is expected to strengthen Cleanfuel’s retail presence in the area, offering customers their line of products such as Clean91, Premium 95 and Euro-4 diesel. Aside from the station opening, the company also revealed its plans to invest in the retail lubricant business where it hopes to expand its portfolio.
“2019 is really an exciting year for us. You’ve seen us racing both in four-wheel and motocross segments, and now it’s time to reveal that we shall be in the lubes business soon. It’s not a surprise actually. Soon, you’ll see a new engine oil product in all our stations,” said Suntay.
“Our advantage is that it’s really cheaper compared to its competitors, plus the brand certainly speaks for itself,” Suntay closed.