As it celebrates its 100th year in the country, Goodyear Philippines announced the latest tire to carry the legacy of the award-winning Wrangler family, the Wrangler AT SilentTrac.
Goodyear Philippines, a leader in the tire industry, geared up to take on the next 100 years at its centenary celebration with innovative and performance driven tire technologies designed to keep drivers safe on the road.
Goodyear entered the Philippines just after the end of World War I in 1919 and established its Southeast Asia distribution center and warehouse. At this time, tires were shipped from the United States to Manila and sold both locally and to other countries such as China, Japan, the then Dutch Indies and other adjacent countries.
Through the years, Goodyear has pioneered products to give drivers confidence both on- and off-road such as the launch of its EfficientGrip Performance SUV in 2017, which was dubbed as the quietest SUV tire with QuietTred Technology that minimizes road noise and vibrations to give drivers superior comfort and grip experience. 2017 also marked the launch of the first and most comprehensive warranty coverage of Goodyear Philippines, the Worry Free Assurance program which features free 24/7 emergency roadside assistance service for any vehicular inconvenience, personal accident insurance and road hazard warranty.