It takes a well-mastered equation to last in a landscape as trend-driven and fast-paced as the fashion industry. Teetering between style, a unique brand identity, and the openness to collaborate with fellow designers and creatives––the formula for longevity is one that not many a brand can master. Despite the odds, Brazilian footwear brand Melissa has managed to remain a household name and a cult favorite brand across the globe.
Welcoming its 40th year in true Melissa fashion, the brand launched its newest collection, Color Me. An ode to the transformative power of color, the collection is both nostalgic and brand new. A reminder of how Melissa has built an empire out of color and imagination through the decades, the new collection features punchy primary brights, pale shades and pastels, as well as stark monochromes for the minimalists. With reimagined colors and contemporary styles, the Color Me collection taps into new emotions and strums up a bustling kind of energy.
Established in 1979, Melissa first found inspiration for its iconic Aranha silhouette in the shoes of French Riviera fishermen. Since then, the brand has joined forces with innovators from the realms of fashion, art and architecture. Brazilian furniture designers, The Campana Brothers, sparked a partnership with Melissa in 2004 and have since continued to create designs that bring their homeland’s distinct spirit and culture to countries across the globe. 2008 saw the birth of the Melissa + Vivienne Westwood collaboration, while in 2010, Zaha Hadid worked with the brand to forge a common ground for footwear and architecture.
For more information, visit www.melissaphilippines.com.