Everyone’s well-loved red bee gives people more reasons to be joyful as it shifts to a more environmentally friendly way of delivery — this in partnership with ECOS Environmental Foundation — which seeks to achieve environmentally sustainable development.
Together with the Department of Transportation, Jollibee is taking the lead in revolutionizing environmentally conscious transportation for delivery with its initial fleet of e-bikes, the first road legal e-bikes in the country, in its bid to reduce its carbon footprint and impact to the environment.
“We’re extremely thrilled and proud to partner with Jollibee in this positive undertaking,” Shinsuke Kawauchi of ECOS Environment Foundation Inc. and Environmentally Sustainable Technology Development Inc (ESTD) said.
“With the amount of deliveries that Jollibee riders do within the day, shifting to the use of e-bikes can play a huge role in making their operations more sustainable and efficient, by reducing environmental impact thanks to zero emissions,” he added.
Made and assembled in Japan, the Jollibee Delivery e-bikes—to be first rolled out in three branches, namely, Jollibee Emerald Avenue at Ortigas Center, Pasig; Jollibee BGC Triangle at BGC, Taguig; and Jollibee Molino in Cavite —are lightweight, do not need gasoline or fuel, and come equipped with e-push technology, making it easier to ride in rough terrain or even steep slopes.
“We at Jollibee acknowledge the role that companies need to play in affecting positive change. We’re happy to share that we are piloting various initiatives, one of which is the use of e-bikes for Jollibee Delivery, to drive eco-friendly efforts in the country,” Jollibee National Business Channels Integrated Back-end Delivery director Mario Malalis said.
Jollibee plans to eventually replace its existing motorcycle fleet with the e-bikes after its pilot run.
“Yes, it’s a small step, but a necessary one as we continue to come up with more ways to help care for our environment. We’re also looking at launching other eco-friendly initiatives in the near future,” Malalis further intoned.