We live in a world that is continuously evolving to give us more experiences, creating connections that allow us to go beyond the ordinary and where traveling is so much more accessible to anyone at any time. Our big, wide world is waiting to be discovered, and Samsonite urges everyone to take on the challenge and make the first step with the perfect travel companion.
Inspired by its commitment to create smart, durable and lightweight on-the-go solutions for purposeful travelers, Samsonite launched its new and first-ever global integrated campaign, “Born to Go,” which celebrates a growing on-the-go mindset where today’s young travelers look for authentic experiences and seek out ways to live out their life as they explore the urban cities in an adventure like no other.
During the launch event, attendees discovered the city that never sleeps in the Alley, engaged in a culture that brings the underground free-spirit vibe to the streets at the Havana, Took the commute that brings them from one place to the another in the Transt, and stayed at the center of a bustling city life as they take on the Crossroads. While Hernandez Brothers, Philippine All-Stars and DJ Rammy Bitong came together for an epic showdown of different genres of music and dance motivating the guests to bust a move.
TV Personalities Tony Labrusca, Mikael Daez, Joyce Pring, Juancho Trivino and Jetsetters Patti Grandidge, Tricia Centenera, Alyssa and Gabs Gibbs and Victor Basa also graced the celebration.