GINEBRA San Miguel introduced lovely Kapuso actress/TV host Sanya Lopez as the world’s leading gin brand’s 2020 Calendar Girl. The festive media launch held recently at the Novotel in Quezon City revealed Sanya Lopez as “The Island Girl”.
“It is an honor and a privilege to be chosen as Ginebra San Miguel’s 2020 Calendar Girl. I feel excited and nervous at the same time. To be part of Ginebra San Miguel’s history, to be entrusted with this role as brand ambassador and to be the newest addition to the Ginebra San Miguel family is definitely a huge blessing,” says Sanya Lopez.
The Ginebra San Miguel Calendar Girl promotion started in 1988. Since then, the special merchandise has become a sought-after item among consumers year after year.
“For 2020 we chose Sanya Lopez as our brand ambassador because she embodies what Ginebra San Miguel represents — courage, resiliency, optimism, and never-say-die spirit. Sanya is truly ‘ganado sa buhay’ as she worked her way up to become one of the most recognizable faces in the entertainment industry today,” says Ginebra San Miguel Inc. (GSMI) marketing manager Ronald Molina.
GSMI officials General Manager Emmanuel Macalalag, National Sales and Marketing Manager Allan Mercado and Marketing Manager Ronald Molina formally welcomed Sanya Lopez in a grand toast during the launch featuring her own Ginebra San Miguel cocktail called “Sanya’s Island Mix”, a concoction of pineapple, buko juice and gin.
GSMI has released four calendar layouts representing its array of products including flagship brand Ginebra San Miguel, GSM Blue, Primera Light Brandy and VisMin’s no. 1 Chinese wine Vino Kulafu.
As Ginebra San Miguel’s “Island Girl”, Sanya Lopez will be joining the “Ginuman Fest” tour, the gin brand’s annual series of music festivals that brings together gin lovers around the country as One Ginebra Nation.
For more information, visit www.ginebra.com.ph.