Designed with an elevated aesthetic, R.A.F has long made its mark in clothing the cosmopolitan woman with sophistication by focusing on streamlined, minimalist and chic sensibilities,
Since its inception in 2007, the brand has been creating collections for the vibrant and fashion-forward woman who can ably pull off flashy, glamorous, trend-setting but wearable couture.
For the past 11 years, the brand was housed in selected Plains & Prints boutiques nationwide, but in its desire to cater directly to a specific clientele, R.A.F. forged to develop a completely independent and individual brand its own distinctive look and feel.
R.A.F. stands for the initials of the retail company’s owner, Roxanne Ang Farillas, who is also behind Plains & Prints together with her husband Erickson Farillas.
“R.A.F. has always been inside the Plains & Prints store but we decided to make it a completely freestanding brand to highlight what it’s really all about,” Ang-Farillas shared at R.A.F.’s flagship boutique opening at Shangri-La Plaza Mall.
Fittingly capturing the brand’s sophistication, the interiors reflected a modern, sophisticated and relaxed vibe.
The event also marked the grand unveiling of R.A.F.’s 2019 Holiday Collection featuring sleek, streamlined classics in sensational tones and bold dashes of geometric and organic prints.
According to Ang-Farillas, they teamed up with stylist, author and fashion editor Liz Uy for this festive Christmas line.
“We’re really excited with the new collection because when we first created it was already a collection I’d personally love to wear, but with Liz’s styling, we really achieved the kind of elevated elegance that women expect from our brand,” she ended.
The gift-worthy pieces from the collection that Uy reinvented are very upscale, versatile and modern — perfect for ladies who are busy from day to night, especially that the parties and festive holidays are coming.
“For the upcoming holidays, you’ll see a lot of stripes and polka dots because that’s what we love and while I was styling it, in my mind it has to be R.A.F so there’s also a lot of ribbons and fringe, reds and frills, and romantic and fierce — there’s a lot of R And Fs. Holidays can be extraordinary with a mixture of color and fun,” Uy, also founder of styling company StyLIZed, said at the event.
Aside from that, Uy made the pieces so unique partnering the clothes with buttons, puffy sleeves, and touches of tulle. She also experimented by layering the dresses by putting tube tops over it as well by adding a vest to the mix, which proves that any dress can be switched up into a day to night look.
“These are just simple idea if you want to look dressy with minimal effort,” Uy said.
In the end, the celebrity stylist said she’s grateful to be working with R.A.F.
“I love that this brand, you see that there’s sophistication and it’s a brand that is something that every women would wear,” Uy ended.