“I’d like to break the misconception…that marketing is only about the cute stuff…Marketing is a serious job that requires a lot of numbers, a lot of insighting, [bringing understanding to others], both internally and externally.”
From a young age, Kenneth “Ken” Lerona nurtured fervent dreams of becoming a priest. In his lola’s (grandmother’s) house in Iloilo, where he was born and raised, he never failed to genuflect before the altar — where figurines of Jesus, the Virgin Mary and several saints were lovingly arranged — whenever he passed it.