Wednesday, December 2, 2020

Christmas is aglow at BGC


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Right along busy 7th Avenue, the much-awaited lighting of Bonifacio Global City’s (BGC) Christmas tree took place with the theme, “Aglow: A BGC Christmas Fairytale.”

A fairytale Christmas Tree illuminates the center of Bonifacio High Street .

It is actually the first time for the area to follow a theme for the season, and thought that the 55-foot tall tree should be given the fairytale treatment to serve as a positive reminder to passersby after a long day at work.

“The real focus is on storytelling, the power of stories, and particularly fairy tales because we feel like it’s universal no matter what age, gender — it’s something that will resonate with you,” BGC Retail Marketing Manager Sean Luarca shared with The Manila Times.

“The happily ever afters and the endless possibilities — in the daily hustle and bustle you forget those things. So here’s hoping that even just for a season, you start reliving that magic that will carry you all year round.”

The display aims to cater to everyone living in the nearby condos or working in the towering offices, to fresh graduates scouting for jobs, and to those who simply want to hang out in the area.

“We’d like to believe that what makes BGC so different from other central business districts is that a person can have just as much fun both indoors and outside. That’s why we put so much value in things like public art and our pedestrian priority because we want people to enjoy the outdoors,” explained Luarca.

Bonifacio Global City Estate Association Executive Director Jun Galvez

“So to us, that’s the different flavor of a BGC Christmas — it’s being outdoors, being on the streets, interacting with like minded individuals, choosing not to use your car and just walk,” the executive proudly shared.

‘Illuminated fairies’ led guests to the festivities.

After a ballet performance of illuminated fairies, the tree was lit with multi-colored lights and followed by an unexpected yet very much enjoyed fireworks exhibition. The program had some extra whimsy with young girls dressed as fairies, to add to the magical feelings of the holidays.

BGC and Taguig Officials joined the city’s festive Christmas celebration (from left): Fort Bonifacio Development Corporation Commercial Operations Head Myra Ocampo, BGC Group Chief Finance Officer Lourdes Reyes, House Speaker and Taguig City Representative Alan Peter Cayetano, BGC Estate Association Board of Director Charlie Rufino, Fort Bonifacio Barangay Captain Jorge Bocobo, and BGCEA Executive Director Jun Galvez

More than having the tree as a form of public art and photo backdrop, BGC prioritizes Project Aklatan which is spearheaded by the Fort Bonifacio Development Corporation. The advocacy is done through gathering the area’s locals — employees, residents, and the like — who will be partnered with a young beneficiary who will share their wish through a letter.

Apart from the gift, books should also be given to the young one. Since it is a big part of their advocacy, the company also continues to donate books to daycare centers. These all come together as the fairytale theme also adds to the goal of literacy and storytelling.



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