Right along busy 7th Avenue, the much-awaited lighting of Bonifacio Global City’s (BGC) Christmas tree took place with the theme, “Aglow: A BGC Christmas Fairytale.”
It is actually the first time for the area to follow a theme for the season, and thought that the 55-foot tall tree should be given the fairytale treatment to serve as a positive reminder to passersby after a long day at work.
“The real focus is on storytelling, the power of stories, and particularly fairy tales because we feel like it’s universal no matter what age, gender — it’s something that will resonate with you,” BGC Retail Marketing Manager Sean Luarca shared with The Manila Times.
“The happily ever afters and the endless possibilities — in the daily hustle and bustle you forget those things. So here’s hoping that even just for a season, you start reliving that magic that will carry you all year round.”
The display aims to cater to everyone living in the nearby condos or working in the towering offices, to fresh graduates scouting for jobs, and to those who simply want to hang out in the area.
“We’d like to believe that what makes BGC so different from other central business districts is that a person can have just as much fun both indoors and outside. That’s why we put so much value in things like public art and our pedestrian priority because we want people to enjoy the outdoors,” explained Luarca.
“So to us, that’s the different flavor of a BGC Christmas — it’s being outdoors, being on the streets, interacting with like minded individuals, choosing not to use your car and just walk,” the executive proudly shared.
After a ballet performance of illuminated fairies, the tree was lit with multi-colored lights and followed by an unexpected yet very much enjoyed fireworks exhibition. The program had some extra whimsy with young girls dressed as fairies, to add to the magical feelings of the holidays.
More than having the tree as a form of public art and photo backdrop, BGC prioritizes Project Aklatan which is spearheaded by the Fort Bonifacio Development Corporation. The advocacy is done through gathering the area’s locals — employees, residents, and the like — who will be partnered with a young beneficiary who will share their wish through a letter.
Apart from the gift, books should also be given to the young one. Since it is a big part of their advocacy, the company also continues to donate books to daycare centers. These all come together as the fairytale theme also adds to the goal of literacy and storytelling.