WHILE we know that automation (through advances in fields such as artificial intelligence) will fundamentally alter the future of our organizational life, there is less consensus on what exactly the changing landscape will look like. There are few guidelines on the role of management in general, and human resource management leaders in particular, in the face of such disruptive technological forces. In fact, it may be more useful to consider larger principles to guide our actions in the future and respond to tactical concerns as they emerge. The principle of common value creation, that is, ensuring that management policies and practices enable both business owners and workers to flourish would be key to ensuring overall well-being in the midst of a rapidly evolving global economy.