The art of mobilizing people for the environment

Persuading others to change their behavior toward an eco-friendlier lifestyle is one of the toughest jobs any environmentalist will ever face. The ability to communicate to others about the need to sacrifice even the smallest of our habits for a chance at a better future is a must these days. Yet, many perceive this message as sanctimonious or even hypocritical, considering many environmentalists do not practice what they preach.

This criticism is often applied regarding the culture of veganism. There is no denying that living on a plant-rich diet is one of the most effective individual actions to address