Shown in photo are (from left) Enrique ‘Erik’ Caeg, AFFI chairman; Jorge Noel Wieneke 3rd, AFFI president; and Jaycee Martinez, AFFI Expo 2020 chairman.
THE country’s top franchise brands and thousands of aspiring entrepreneurs will once again converge for the upcoming “Filipino Franchise and Business Expo 2020,” organized by the Association of Filipino Franchisers Inc. (AFFI), the home of Filipino home-grown franchisers. At the expo, AFFI will show how the 3 I’s — “Improvement, Integration and Innovation” — will be the name of the game for SMEs this year. Many MSMEs have to learn to fully embrace technology by integrating new systems that will help improve and innovate their business.