LONDON: Kendall Jenner led fellow super models in unveiling Burberry’s new season designs at London Fashion Week early this week, a collection that spanned everything from classic and ladylike to sexy, preppy and street-smart.

That approach — showcasing designs tailored to diverse tastes — may now be particularly important to the luxury heritage fashion brand, which has recently reported a significant dent in its business in China, a key market, due to the virus outbreak.

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