Photo shows Trade Secretary Ramon Lopez (center) with the authors led by Philippine Franchise Association (PFA) Chairman Emeritus and Francorp Philippines Chairman Samie Lim (second from right), acknowledged as the Father of Philippine Franchising; PFA vice chairman and Francorp Philippines Executive Vice Chairman Ma. Alegria “Bing” Sibal Limjoco (second from left), the mother of Philippine Franchising; Francorp Philippines Managing Director Noel Siggaoat (left); and Francorp Philippines CEO Sam Christopher Lim (right).
THE founders and stalwarts of Philippine franchising have collaborated in authoring and releasing the groundbreaking book titled “12 Strategies of Franchising”, that showcases 25 successful Filipino franchise brands that use one of the strategies. The book launch on February 13 at the Crowne Plaza Manila Galleria Hotel was attended by hundreds of businessmen and potential entrepreneurs.