Photographed (from left) Sitel Baguio’s Strength Relay Team, recent Call Center Association of the Philippines Fitness Festival champions; Ian Zafra, vice president for Operations, Sitel Philippines; and Haidee Enriquez, chief people office, Sitel Philippines, Australia, New Zealand.

In May of 2004, Sitel became the first global business process outsourcing (BPO) company to set up shop in Baguio City. The location was chosen as the starting point of what would become the company’s strong presence in North Luzon. Four sites later and going strong as the biggest private direct employer in Baguio, Sitel celebrates 15 years of business success and operational excellence in the City of Pines.

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