Introducing the Low Touch Economy

ON an average day, I receive about 100 messages in my public email inbox and, on average, about 15 to 20 of those will be various pitches for some version of a management or planning consultative model. The subject will either be a “winning program” that the sender, not having bothered to ascertain whether or not I actually manage anything, is trying to sell me, or something that an enthusiastic entrepreneur is hoping I will publicize for him for free.

Naturally, my method for managing the vast majority of these unsolicited messages involves the liberal use of the “Delete” key. Occasionally, however, something interesting appears — a catchy subject line, with a message that includes some substantial information beyond “contact us if you’d like to learn more” — and turns out to be worth a closer look.