TALENTED BUNCH Alejandro and his sisters (from left) Patty, Peggy, Meldy and Tina sporting the T-shirt designed for Japanese retailer Uniqlo. CONTRIBUTED PHOTOS
Now in the hands of Corit and Benny’s offspring, Papemelroti is having a welcome transformation. “Primarily, I serve as the artist and designer, overseeing product design, some store design and the murals in stores,” Alejandro says, explaining his new roles. “But recently, my sisters voted me president, which I didn’t take seriously at first. But then I thought, I might as well do things that I felt were important for the company.” These included succession planning, streamlining roles and tidying the organization chart.