South Korean actor and “crush ng bayan” Hyun Bin is more visible than ever in this country as telecommunications giant Smart Communications, Inc. unveiled its latest ad campaign featuring the 37-year-old superstar from Netflix’ hit series, “Crash Landing on You.”
This is the first time a local telco has tapped a K-drama idol to represent its brand, and according to Smart SVP and Head of Consumer Wireless Business Jane Basas, it shouldn’t be a surprise.
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