Statistics show that the enhanced community quarantine (ECQ) was a catalyst that accelerated the adoption of e-commerce among Filipinos.
As online shopping platform Lazada records indicate, over half of the population switched to online shopping for groceries and other household essentials during lockdown. Consumers cited its convenience and as safe channel to get daily essentials in response to physical distancing measures to help curb the spread of Covid-19.
“The Covid-19 pandemic and the ECQ has expanded the way Pinoys engage with Lazada as a trusted online destination synonymous with safety and convenience. Consumers are using our platform to interact and bond with family and friends, and also as a destination for entertainment while staying indoors. I believe this greater reliance on e-commerce and time spent online will become permanent as consumers are assured of a sense of stability and familiarity with Lazada. Supporting the Filipino community while elevating the consumer journey through our technology will continue to be our main priority as the leading e-commerce platform,” Lazada Philippines Chief Marketing Officer Neil Trinidad shared.
When the lockdown eased to GCQ, there has been a 15-times increase in demand for household essentials such as groceries and cleaning supplies. In particular, with the availability of fresh and frozen items on the platform, a gradual increase of demand for online groceries suggest consumers are adapting to alternative channels to shop for daily essentials, which was considered low prior to the ECQ.