In November, Google’s parent company Alphabet acquired Fitbit, a wearable fitness company for a reported $2.1 billion. It’s not a done deal, however, as consumer and advocacy groups raised legal and ethical issues over that acquisition this year.
Google is the most popular Internet search engine today, while Fitbit is in the fast-rising wearable industry that produces smartwatches and electronic trackers that monitor fitness and health. In 2019, the number of active users of Fitbit products grew to 29.6 million worldwide.
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