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Toyota’s cash cow gets an upgrade


Amid a global pandemic and the threat of a possible economic recession, Toyota’s mass market hero reenters 2020 with fresh upgrades — new looks, new safety features and an overall improvement. Toyota Motors PH unveiled the upgraded Toyota Vios via a livestream presentation with members of the motoring media. The online event was spearheaded by Atsuhiro Okamoto, president of Toyota Motor Philippines (TMP), along with Toyota PH officials.

The Toyota Vios has arguably been the brand’s bestselling subcompact passenger car, dominating 20 percent share of the category. To date, it has been deemed the best-selling model with 297,000 units in cumulative production. Not only has the Vios evolved over time to answer to the ever-changing demands and nuances of its market — primarily, practical first-time car buyers — it has also proven its reliability on the race track through the annual Vios Cup. In addition, the Toyota Vios is one of the models that is produced under the government’s Comprehensive Automotive Resurgence Strategy (CARS) program, with its local production unit aimed at helping to uplift the economy and provide livelihood to many Filipinos.

The Vios has been given an eye-catching upgrade on its exterior with the glossy black front grille, three-tier LED headlights and daytime running lights (for G variants). The G, X and XLE variants are additionally equipped with LED foglamps. G variants are fitted with 16-inch alloy wheels and LED rear combination lamps with line guides for a sleek and sporty look.


Owning the upgraded Vios has also never been easier. All variants are covered by the One Price Policy of Toyota Motor Philippines, ensuring that wherever in the country, the retail remains the same. Loyal customers may also take advantage of trade-in discounts while flexible financing deals make it easy on the pocket for first-time buyers. In addition, the upgraded Vios is also available through the recently introduced car-leasing program, Kinto One. For after-sales, customers can enjoy free periodic maintenance package that includes up to 20,000 KMs, five-year warranty and one-year comprehensive insurance.

Prices for the upgraded Vios start at P671,000 for the Base MT and tops up at P1,071,000 for the G CVT. The upgraded Vios is now available at Toyota dealerships nationwide. Interested customers may also inquire online through the virtual showroom at https://toyota.com.ph/vios.


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