Support the ‘Buy Local, Go Lokal’ campaign

AS part of its contribution to the national effort against the coronavirus disease 2019 (Covid-19), the Department of Trade and Industry (DTI) has launched a countrywide campaign called “Buy Local, Go Lokal,” aimed at helping the hundreds of thousands of micro, small and medium enterprises (MSMEs) that make up the biggest part of the Philippine economy.

The principle of the campaign is to help stimulate the economy from the bottom up by keeping money circulating in local communities. The DTI explained: “The applications of this principle are multiple. Generate revenue for local government efforts by buying domestically manufactured goods. Prevent village squares from being shuttered by supporting neighborhood stores and farmer’s markets. Or reduce consumer costs and carbon emissions by purchasing from established shops and pop-up outlets within walking or biking distance from residential areas.”