Team Asia launch group photo
AS brands navigate through this unprecedented time, they need to have a strategy — an approach that will help them be agile, adapt to the demands of the new normal and provide value to their consumers. The Covid-19 health crisis continues to change the way consumers perceive the world, which also changes the way they interact with the brands around them. This calls for brands to rise to the challenge of discovering the best way to pivot into the reimagined future.