SINCE 2009, the Philippine Association of National Advertisers (PANA) has celebrated and showcased brands and creative people who have successfully launched and proved that their work achieved outstanding results through the yearly PANAta Awards.
Last year, Levi’s won the Grand PANAta Award with its “Get Personal” campaign – a Christmas offering that not only tugged at heartstrings with its presentation of warm and real family values, but opened greater awareness with its clear message of inclusivity.