Fredrik Fexe, executive vice president, head of Strategy and Business Development at Business Sweden, and Mattias Sorensen, founder of YouBed (left) and YouBed in Movenpick Bangkok

THE first priority for any hotel should be to provide a good night’s sleep for its guests. This service must, however, include the guarantee of a comfortable hotel bed; a promise that, so far, has been impossible to keep since all guests have their own unique preferences.

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