Imagine this: Your company offers all the right products for your market, but somehow your average monthly sales tells you you’re not addressing the customers you had in mind when you created your products. Is this one of your main business concerns?
A discrepancy in product sales and capital outlay, especially when your products are based on market research and went through numerous iterations before their launch just to ensure it would delight customers, usually points to weak product communications. If you’re bugged about the slow growth of your product or the possibility of exceeding way past your expected timeline, don’t stress about more cash outflows to improve your communications.